Lashes Boutique
Four radically different, independently indexable website directions built from one beauty-studio research foundation — each with its own visual system, search intent and interactive service journey.
4indexable demos
4SEO strategies
0console errors
Website directions / 04
Open every website version
Each direction is a separate static build with its own visual system. Demos open in a new tab and do not send orders, bookings or messages.
Direction 01 — Champagne editorial
A luminous editorial direction with cinematic scrolling, restrained gold details, dual themes and photography-led storytelling.
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Direction 02 — Neo glam
An expressive beauty-pop system with saturated cards, an asymmetric lookbook and an interactive effect matcher.
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Direction 03 — Swiss beauty system
A precise cobalt-and-orange interface built around a service index, studio protocol and deterministic Lash Passport.
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Direction 04 — Contemporary baroque
A museum-like direction in oxblood, ivory and antique gold with engraved ornaments, a salon gallery and ritual concierge.
Open demo ↗INPUT / FRICTION
The challenge
The studio needed to unite services, pricing, individual effect selection, the founder’s expertise, academy work and a clear booking path. Publishing four concepts on separate subdomains added a second challenge: search engines had to understand four useful, distinct pages instead of treating them as thin duplicates or indexing technical deployment URLs. The release also needed reliable HTTPS redirects, canonical ownership, crawl rules, sitemaps and security headers without a server runtime.
SYSTEM / RESPONSE
The approach
I turned the shared research into four autonomous responsive systems and assigned each one a distinct search intent, title, description, H1 context and visible FAQ. The release pipeline now generates canonical and hreflang links, index policies, robots.txt, XML sitemaps, social metadata and FAQPage JSON-LD, then verifies them before packaging. Apache rules enforce path-preserving HTTP-to-HTTPS and legacy-domain 301 redirects, while HSTS, CSP and Permissions Policy harden every public demo. Semantic HTML, keyboard-ready dialogs, reduced-motion behavior and local booking summaries preserve accessibility and privacy.
OUTPUT / DELIVERED
What the build delivers
- Four complete single-page concepts make the art-direction decision tangible instead of limiting it to static moodboards.
- All four public subdomains are independently indexable with unique metadata, canonical ownership, hreflang, visible FAQ content and valid structured data.
- Production QA confirmed 200 responses, path-preserving 301 redirects, correct crawl files, security headers, valid 404 behavior, working interactions and zero browser-console errors; the other eight portfolio demos remain excluded from indexing.
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